The Practical Effects of Clerical Clothing on Evangelism: A Quantitative Study

Volume
Volume 8
Issue
Issue 1, Summer 2016
Title
The Practical Effects of Clerical Clothing on Evangelism: A Quantitative Study
Abstract

Clothing has been shown to have a quantifiable effect on the perceptions of research subjects in a variety of contexts. This study seeks to establish whether this general principle applies to Christian evangelism. While subtle, the study finds that the wearing of a clerical collar leads to measureable differences in the rate at which specific sorts of people approach an evangelist to discuss religion. Wearing a collar increases the rate of engagements with men and non-Christians, relative to wearing business casual clothing. Conversely, wearing a collar leads to fewer engagements with women and Christians. Possible explanations and applications of this disparity are discussed.

Author
Eugene A. Curry
Pages
104 - 114
Price
Add to Cart $5.00