Michael J Kane

Articles by this Author

  1. Using the Product Life Cycle in Marketing Christian Education Institutions

    Winter 1993 — Pages 40-50

    This article presents the Product Life Cycle as a marketing tool for use in the church and Christian educational institutions. The PLC serves as a marketing template in evaluating a product's market and enables the selection of appropriate marketing strategies. Administrators and strategic planners will want to make use of this instrument.

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