This study explored the motivational factors of elementary students participating in AWANA, an evangelical Christian religious club. A qualitative research design was employed to gather data from 52 participants in six states. Participants consisted of 24 male and 28 female sixth grade students in the final year of club participation who were eligible to complete the program in Spring 2004. Involvement with AWANA entails Scripture memory and other character-building activities. Data collection consisted of semi-structured interviews with open-ended questions regarding their overall club experience and motivation. Results were analyzed to assess motivational factors contributing to long-term club participation and completion of the program. By long-term, we indicate that the majority of students had participated in the program enough years to complete the required books for the Timothy Award. Overall, we found that award recipients began AWANA with an outside-in, or extrinsic, motivation. However, by the time they achieved their awards, they seemed to have converted to more of an inside-out, or intrinsic, motivation.