Bible memorization is a hallmark of many of the educational programs of evangelical churches. But the motive for memorizing Scripture for many is extrinsic. The effects of extrinsic motivation are explored through research literature and biblical reflection, along with some very telling anecdotal information. Studies on rote learning and uses of extrinsic motivation are examined, but the value of Bible memorization is retained. Suggestions for responsible approaches for encouraging Bible memorization are offered.